How Namshi UAE Made It Big Because Of Digital Marketing

Ever wondered how Namshi UAE went from a small startup to a billion-dollar fashion powerhouse?

Spoiler alert: it wasn’t just about trendy clothes!

Digital marketing played the starring role in Namshi’s meteoric rise, helping them connect with fashionistas across the Middle East. Founded in 2011, Namshi UAE offers a wide range of apparel, footwear, and accessories for men, women and kids. Over time, the brand spent heavily on its digital marketing efforts, and managed to attract an audience from all parts of the world!

Let’s dive into the strategies that turned Namshi into a success story! Don’t forget to take notes.

5 Ways How Digital Marketing Made Namshi A Billion Dollar Empire!

Do you ever wonder how Namshi managed to make the “right and timely” use of digital marketing and became an undefeated king of the world of fashion? Let’s find out!

1. Targeted Social Media Advertising

Namshi didn’t hold back with the advertising! The company invested heavily in paid social media campaigns on Instagram and Facebook, to reach its target audience.

For example, they collaborated with popular regional influencers to showcase their latest collections, and share outfit ideas, reviews, and discount codes. With around a third of internet users in UAE following influencers, this seemed like the perfect marketing strategy, hit right on spot by Namshi.

The company capitalized on the public’s interest in influencers by running frequent story ads and influencer promotions, leading to increased engagement and sales, particularly among younger shoppers.

Additionally, according to research, Instagram emerged as UAE’s favorite social commerce platform. This further strengthens its power as a great tool for targeted social media advertising. It also clearly explains why Namshi often chooses Instagram to advertise its products.

2. Email Marketing and Personalization

Namshi personalized the shopping experience for their consumers. Transforming its email marketing strategy, the company started sending curated product recommendations based on user preferences and shopping history. 

For instance, after searching about a particular brand online, customers would receive tailored emails featuring similar items, along with discount codes. This form of personalized marketing led to higher open rates and conversions. 

Studies show that personalized emails have a 2.5 times higher click-through rate than non-personalized emails. Namshi harnessed the power of personalization to boost customer retention and loyalty.

3. SEO Optimization

Namshi implemented an SEO strategy that ensured top rankings for popular fashion-related search terms like “buy shoes online UAE” and specific brand names they carry.

They also worked with a digital marketing agency like Dare Digital. Cartello helped Namshi improve their SEO, focusing on both English and Arabic customers across the GCC. Resultantly, the platform witnessed a 54% increase in their overall revenue in a single year and the company’s non-branded traffic boosted by 55%. 

Cartello also optimized technical elements like mobile usability, provided that 80% of Namshi’s revenue comes from mobile users. This involved cleaning up Google crawls, improving internal linking structures, and enhancing mobile-first performance to align with Google’s ranking criteria.

This focus on SEO helped them capture organic traffic and reduce dependency on paid ads, driving sustainable traffic over the years. 

4. Mobile App and Push Notifications

Namshi observed how more and more people are using mobiles to shop anything, and launched their very own, a well-optimized mobile app. The app now drives over 50% of the company’s total orders through mobile. 

The e-commerce app offers user-friendly navigation, safe methods of payment, a unique visual search feature, and much more. Through push notifications, the app also keeps reminding its users of flash sales, exclusive deals, and limited-time offers.

Did you know that with more than 10 million active users, Namshi stands tall as one of the Middle East’s most widely used e-commerce apps? When compared to generic messages, push notifications actively improve reaction rates by up to 400%!

5. Data-Driven Remarketing

Remarketing is a strategy where brands/businesses show ads to people who have visited their website or app before, reminding them of the products or services they viewed.

Namshi employed the use of data-driven remarketing to target users who browsed products but didn’t complete a purchase. Gathering data from cart abandonments and website visits, Namshi ran remarketing ads on Google and Facebook, reminding users of items they left behind.

Recently, Namshi switched from the above-mentioned Static Remarketing to Dynamic Remarketing. The latter one means that Namshi is showing ads to former visitors promoting the products they’ve previously viewed, along with additional products of interest, automatically pulled in by Google’s recommendation engine.

Go Big With Dare Digital

Why is everybody looking for a “Namshi discount code” or a “Namshi coupon code”? Because Namshi is ruling the world of fashion. The company’s success can largely be attributed to its use of advanced digital marketing strategies like SEO, social media advertising, and personalized emails.

By leveraging data-driven marketing, influencer partnerships, and seamless mobile shopping experiences, Namshi smartly tapped into new markets and maintained strong customer loyalty. The brand’s ability to adapt to changing digital trends and innovate continuously has cemented its position as a go-to fashion destination for fashion lovers worldwide!

Achieve similar success for your business—partner with Dare Digital today!